iWorld
JioHotstar lines up 11 marquee sponsors for Dhurandhar The Revenge digital premiere on June 4
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
MUMBAI: JioHotstar is not simply dropping a film online. It is staging an event. The digital premiere of Dhurandhar The Revenge, scheduled for June 4th, arrives with 50 brand partners in tow, eleven of them marquee sponsors, in what the platform is billing as one of the biggest shared streaming moments in Indian entertainment.
The headline sponsors are Pidilite Industries (Fevicol), Samsung (S26) and Vishnu Packaging (Vimal) as co-powered-by sponsors. Special partners include Pepsi (Sting), LG (LG Water Purifier) and Opella (Dulcoflex). Associate partners are HDFC Bank (Sky Trading App), the Association of Mutual Funds in India, Reliance Digital, Swiggy (Instamart) and Align Tech (Invisalign).
The version streaming on June 4 is a “Raw and Undekha” cut, billed as the most uncompromised experience of the film yet, available in Hindi, Tamil, Telugu, Malayalam and Kannada. Before the film rolls, audiences will get a 30-minute pre-show featuring cast conversations, behind-the-scenes footage and untold stories from the sets. Platform-wide access opens from June 5.
The film, a spy-action thriller written, directed and produced by Aditya Dhar and produced alongside Jyoti Deshpande and Lokesh Dhar, follows the success of the first Dhurandhar instalment, which continues to trend on the platform.
Bhaskar Ramesh, head of entertainment sales, digital, JioStar, framed it plainly: “We aren’t just streaming a movie premiere, we are engineering a shared national moment at an unprecedented scale.” With 500 million monthly active users on JioHotstar, the numbers give that claim some weight.
The brand rationale is equally direct. Swati Jha, general manager, marketing services, Pidilite Industries, described the premiere as an opportunity for Fevicol “to strengthen its bond with consumers across India.” Puneeth Bekal, executive vice president and chief marketing officer, HDFC Securities, cited the film’s spy-thriller logic as a neat metaphor for trading: “every strategic move matters, just like in the markets.” Nupur Gurbaxani, director, brand and innovation, Opella Healthcare, called it a chance to engage audiences “in meaningful ways to drive measurable business impact.”
Fifty brands, one raw cut, 500 million potential viewers. If JioHotstar pulls this off at the scale it is promising, the template for the big-event digital premiere in India just changed.
