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Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
The adhesive brand's last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
Two-day summit in Mumbai to explore ethics, regulation and the future of advertising trust
MUMBAI: They say love sticks, but Fevikwik takes it literally. The instant adhesive brand from Pidilite Industries has rolled out a new ad campaign that fuses...
