Five year deal adds Serie A, Coppa Italia and Supercoppa from 22 August 2026
Mid-season review highlights global growth across attendance, streaming, social media and revenues
Streaming emerges as brands' preferred court, while linear TV posts strong ad growth
TAM Sports finds CTV attracted 31 advertisers and 44 brands, outpacing Linear TV despite ad recovery during the tournament
Homegrown e-cricket league expands overseas with India and North America broadcast deal
