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Surface solutions company leverages cricket's mass appeal to boost brand visibility and audience engagement across India
Print, digital, TV and radio initiatives aim to turn football fever into rewards
Pharma player teams up with AFA, betting that Messi's magic can sell more than medicine
New deals across Telangana, Karnataka and Vidarbha boost India’s T20 cricket ecosystem now
Gen Z and millennials are dragging the sport past hockey and gridiron in the race for North American hearts, ahead of the FIFA World Cup 2026
