Conceptualised by Schbang, the visual uses Fevicol’s signature bond to join the online conversation
From Fevicol’s clingy siblings to Charmis’ lasting ties, brands skip the clichés
Revenue rises 21 per cent to Rs 4,552 crore while Consumer & Bazaar business drives strong earnings growth
New creative chief and senior promotions back ambitious expansion plans
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
