Created by Talented, the campaign uses gamer banter and influencer Anuj Gupta to spark online buzz
Console sales decline 41 per cent year-on-year, but lifetime shipments reach 26.35 million units
The partnership will develop PC and console franchises, with action adventure Project Takedown as its flagship title
Two teams will earn places at Kickoff APAC, with registrations closing on 13 November
The November event will feature special raids, timed research, evening Pokémon appearances and bonuses
