From Dhurandhar to Raja Shivaji, the broadcaster is betting that big-screen spectacle still pulls families to the small screen
A new tracker finally puts a number on what Indians stream, and the results are a riot
JioStar entertainment chief tells APOS 2026 that storytelling, shoppable screens and AI are rewriting the rules of Indian media
Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
Digital premiere attracts 50 partners, including 11 marquee sponsors.
