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JioStar entertainment chief tells APOS 2026 that storytelling, shoppable screens and AI are rewriting the rules of Indian media
Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
Digital premiere attracts 50 partners, including 11 marquee sponsors.
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
Film crosses $25M in North America and €1M in Germany, setting new firsts
