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India rewrites its TV ratings rules. The cure has some of the same problems as the disease.
A damning survey of 2,037 households by the Esya Centre finds that consumers love television, despise their bills, and have almost no idea why they are...
The FICCI-EY report finds Connected TV surging to 40 million weekly homes and ad revenues up 42 per cent, even as linear television posts its fourth...
Almonds Ai report says brands now favour ROI, AI insights and behaviour-led loyalty
After predictions of decline in the early 2020s, India’s broadcast industry is proving its enduring strength and adaptability
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