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Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
MUMBAI: Radio isn’t just background noise, it’s making advertisers sit up and listen. According to TAM Adex’s Half-Yearly Advertising Report, radio ad volumes grew by 3...
MUMBAI: The latest advertising fiesta around Indian Premier League cricket has bowled over expectations, with commercial volumes jumping sevem per cent in the first five matches...
