Biggest-ever launch across Tamil, Telugu, Kannada and Malayalam draws more than 75 brands, with over half of them first-time advertisers
Sony LIV’s Marathi quiz show ropes in ChatGPT as co-presenting partner, with Vijay Sales, Campure and Lyra backing the new season.
Rithvik Dhanjani and Orry finish runners-up as the stunt reality show returns with a bang
JioHotstar and MTV’s new season pits OGs against NewGs from 16 October
India’s men chasing cricket gold add another advertising boost to Sony LIV Games
