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API-led campaign with Snapchat triggers six-minute ads and instant 66 per cent offers during live matches
More than 50 leading companies set to join India’s marquee marketing festival
Some fans celebrate sixes with cheers. Others apparently celebrate them with 100 burgers in a single order.
Farah Khan fronts satire-led film urging families to help mums, not just praise them
37 million users have already ordered food mid-match without leaving the stream, and the biryani is losing to the burger
