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New regional packs offer 225 plus channels and uninterrupted sports
A Rs 149-a-month pack and a 'sports always-on' trick aim to keep South Indian viewers loyal — and their wallets open
New entertainment ecosystem blends OTT, live TV and smart viewing to end app-switching fatigue
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
Annual profit at Rs 5.88 crore; Q4 loss at Rs 5.90 crore
