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Vimal Elaichi, Sony Bravia and Nirma Advance partner with Sony Liv show.
Maruti Suzuki leads lineup as Colors reality show secures strongest pre-launch backing.
Millions of Indian homes lose Sony channels after talks with GTPL, DEN and Hathway collapse over rigid new carriage terms
Channel reaches 133 GRPs and 19.5 per cent HSM Urban share, its best since 2015.
Judges trace dance’s evolution from Alam Ara to Karisma Kapoor before 6 June premiere.
