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Cross-screen campaign embeds brand placements directly into TV and OTT scenes for the first time
New global study links emotional connection and AI visibility to long-term brand performance
New initiative with D&AD and Mothership offers mentorship, projects and global exposure
The report applauds Innovid by Mediaocean's unified platform for delivering measurement, automation and audience engagement at scale
Sadoun's pre-Cannes spoof skewers $5m bribes, cloned bosses and "pay us when you win a lion"
