‘Apno Se Roshni’ uses technology to bring cherished moments alive for a grandfather losing his memories
Rohit Mhatre brings in two co-founders as the Mumbai outfit eyes feature films and streaming originals after a decade of brand work
Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
The streaming platform is engineering what it calls a shared national moment, with 50 brand partners, a raw cut and a 30-minute pre-show
AI-assisted campaign clocks over 53 million views across Instagram and YouTube
