Powered by Instamart, the shoppable format lets viewers discover, browse and add products to cart without pausing playback
Advertising outlay rises 25 per cent year on year as revenue grows 36 per cent, while Instamart’s quarterly loss widens to Rs 764 crore
Food delivery revenue grows 22 per cent while Instamart losses and delivery costs weigh on performance
The quick commerce platform surprised Madurai creator Veeramani with home and electronics products after hundreds of unexpected cash on delivery orders
Instamart and Lifelong turn chai and haircuts into a pop-up promoting a self-stirring tea pot