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Speaker outlines hook-cliffhanger formula driving mobile-first storytelling.
Sony and Reeloid spotlight hooks, data and AI in short-form content boom.
Trinetra AI, backed by Zee Entertainment's content intelligence, uses three proprietary engines to take a story from idea to localised, commercial-ready production
Two very different companies are betting that bite-sized, phone-first storytelling is India's next big content frontier
60 seconds at a time, a $300 million industry is eating Indian cinema’s lunch — and the real fuel is homegrown stories
