‘Saas Bahu Aur Magic’ uses a magical body swap to challenge family stereotypes and celebrate women's aspirations
‘Don’t Go Na’ marks the Coca-Cola India brand’s first brand-led micro drama, with episodes rolling out on Instagram and YouTube
Three seconds. That is all a microdrama gets before the thumb moves on.
After a year in India, the Zee-backed short-form vertical platform will use Vitrina's intelligence to size up more than 100 international markets
Delegates slip to 10,100 and buyers to 3,150, while organiser RX France bets on creators and phone-first drama to fill the gap
