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Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
Wavemaker exits as streamer bets on sharper growth and audience targeting
Riteish Deshmukh-hosted reality hit reaches 7.7 million viewers this season
India's oldest broadcaster is suing the country's biggest streamer, and the music is far from sweet
Ishan Chatterjee highlights record viewership, AI personalisation and seamless commerce as key drivers of the revolution.
