Shah takes charge of strategy for Star Plus, Colors, Star Utsav and Colors Rishtey
The veteran broadcast sales leader moves from JioStar after more than 18 years at Star, with a career spanning television, radio, print and media planning
Commerce, fandom, micro-dramas and AI emerge as new routes to monetise audiences
Makers say authenticity, casting and fast paced formats are reshaping reality TV
JioStar executive cites 40 plus shows, 17 upcoming titles and 460 billion minutes watched
