MUMBAI: The buzz phrase of the new century may not be “integrated marketing” after all, but rather “Show me the gross ratings points!” The total...
MUMBAI: Hot on the heels of the successful Guinness World Records initiative held in the country a few months ago action oriented AXN is continuing to...
MUMBAI: The relationship between Cartoon Network and Bournvita is blossoming with a new promotion rolled out. In the third phase of their year-long promotional licensing deal,...
NEW DELHI: Flushed with the success of marketing the upcoming West Indies cricket tour of India for over Rs 500 million on its own, national broadcaster...