Red Bull extends deal with ECB

MUMBAI: The England and Wales Cricket Board (ECB) has announced that Red Bull has signed a four-year contract extension to remain the official energy drink partner to the England team until the end of summer 2013.
 
As part of the renewal, Red Bull, which first became an ECB partner in 2005, will supply the England team with products at all international matches.
 
In return, Red Bull will receive a range of sponsorship assets that includes in-ground advertising, ticketing and hospitality, branded drinks boxes around the boundary edge and product placement around international cricket stadia.

ECB head of sponsorship Mark Pearce says, “Red Bull is an established partner of the England cricket team and we are delighted it continues to see great benefit from its association with the team.”