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Saatchi & Saatchi Direct bags fourth place in the International ECHO awards
NEW DELHI: The direct marketing division of Saatchi & Saatchi India, Saatchi & Saatchi Direct has bagged the fourth place in the DMA International ECHO Awards for its HP Deskjet printers campaign in the IT multimedia/integrated media category.
The DMA International ECHO Awards ceremony is scheduled to take place in Orlando, Florida on 12 October later this year.
Though Saatchi & Saatchi Direct missed out on the top three finish by a whisker, the mood is upbeat in the agency. “This is the first time Saatchi & Saatchi Direct has entered an international competition and it is a real feather in the cap of the team, which created the baby campaign as it is popularly called. We are thrilled as we did not expect to reach this far,” says agency’s executive vice president Malavika Harita.
The Echo Award jury, which scrutinises entries from 40 countries across 12 business categories, nominates five pieces of work for the final ceremony. “The top three are announced on the day of ceremony but the fourth and fifth are informed in advance. We have won the `leadership award’ for the fourth place and we and the client will be receiving plaques for our effort,” adds Harita.
For eligibility, the jury considered direct marketing campaigns produced, printed and/or aired, and had response results tabulated between 1 January 2002 and 31 March 2003. The jury goes through three rounds, evaluating agencies on the basis of strategy, creativity and results.
“It is an exhaustive process, which not only goes by strategy and creative work but also takes into consideration the results managed in the marketplace in terms of customer response. The campaign helped HP manage a 46 per cent increase in sales over the previous quarter as well as a month-by-month increase in the three months that the campaign ran on TV, periodicals and at the point of sale and was remarkable by any standards,” says Harita. The campaign was launched in May last year.
According to the agency, the three-month period during which the campaign was released, was not just the traditionally dull season for office equipment but also a recessionary period that the hardware industry was going through. “We had people coming to the retail outlet asking for the HP Baby Printer, which proved the effectiveness of the campaign,” says Harita.
The campaign depicts a situation where a baby is weeping while the mother is away. When baby is shown the image of his mother, a print out from HP Deskjet printer, he falls asleep.
Saatchi & Saatchi Direct was briefed to position HP as a leader in `image quality’ rather than just market share. Accordingly, the agency moved out of the technological space and worked on building an emotional bond with the buyer. “The baby neutralized the tech feel and provided the acid test for the photo-realism,” according to the agency.
Buying family medical insurance online in India has become a common option for individuals who want to secure health coverage for multiple family members under a single policy. However, many buyers are unsure about the exact steps involved in selecting and purchasing the right plan online.
In this guide, you will know the step-by-step process of buying family medical insurance online in India, along with the key factors to review before purchasing a suitable policy.
Step 1: Assess Your Family’s Healthcare Needs
Before buying online health insurance, check the healthcare needs of all family members. Check age, existing illnesses, regular medicines, and the likely need for hospital care later. This helps in selecting a suitable sum insured, policy type, and level of cover. It also reduces the chance of buying a plan that appears suitable but does not meet actual medical needs.
Step 2: Visit the Insurance Company’s Official Website
After understanding the family’s needs, visit the insurer’s official website and read the plan details carefully. Use the official platform to review eligibility, policy wording, waiting periods, cover details, exclusions, and renewal terms.
This step gives a clearer understanding of how the policy works before payment is made. It also helps avoid confusion caused by incomplete summaries on other pages.
Step 3: Compare Available Family Health Insurance Plans
A family medical insurance policy should be compared on factors beyond the premium. Review the sum insured, hospital network, room rent limits, pre- and post-hospitalisation cover, daycare treatment coverage, and waiting periods. It is also important to check treatment sub-limits and specific policy conditions.
Careful comparison helps determine whether a plan provides balanced coverage and whether its terms are suitable for the healthcare needs of the entire family.
Step 4: Choose the Right Policy and Start the Online Purchase
Once the options have been compared, select the policy that best fits the family’s medical needs and budget. Before starting the application, review the covered members, policy term, benefits, and main conditions again. This is an important stage because errors here can lead to the wrong cover amount, an unsuitable variant, or missing details that create problems during policy use.
Step 5: Calculate the Premium Using an Online Calculator
Use the online premium calculator before making the final choice. Enter the correct details, including age, city, number of insured members, and selected cover amount. The result helps in understanding the expected premium and whether the policy fits the annual budget. This step is useful because it allows cost and coverage to be reviewed together, instead of choosing a plan only because the premium looks lower.
Step 6: Fill in Personal and Medical Details
When filling in the proposal form, provide accurate details for each insured member. This includes name, date of birth, contact details, medical history, ongoing treatment, and previous insurance information if required.
Every answer should be complete and truthful. Incorrect or missing details can create difficulty later. Before you submit the form, read every section again and correct any mistakes.
Step 7: Make Payment Through the Secure Payment Gateway
After checking the form, go to the payment page and complete the transaction through the secure payment gateway. Review the premium, policy term, and entered details once more before confirming payment.
After the transaction is completed, save the receipt, reference number, or confirmation message carefully. Keeping this record is useful if you need to track the purchase or follow up on policy issuance later.
Step 8: Download and Keep Your Policy Document Safely
Once the policy is issued, download the policy document, schedule, and any related papers without delay. Read them carefully to confirm member names, policy period, sum insured, and major terms. Save a digital copy in a secure folder and keep a printed copy if needed. Proper record keeping makes future renewals, document checks, and policy servicing easier and more organised when information is required quickly.
Conclusion
Buying health cover online becomes easier when you handle each step with attention. From checking your family’s needs to reading the final document, every stage helps you make an informed choice. A careful approach can reduce mistakes, improve your understanding of policy terms, and help you choose coverage that matches your household’s medical needs, financial capacity, and long-term healthcare planning in a reliable way for your family over the long term.
