MAM
Maddock Films appoints Siddhant Shetty as lead campaign manager
Former Saregama marketing executive joins Maddock after nearly five years.
MUMBAI: Looks like the campaign trail has found a new plot twist. After helping market music, movies and media brands, Siddhant Shetty is now stepping into the world of blockbuster storytelling from the other side of the slate. Maddock Films has appointed Siddhant Shetty as Lead Campaign Manager, marking a new milestone in the marketing professional’s career spanning entertainment, music, television and digital media.
Shetty announced the move via LinkedIn, joining the production house in June 2026 after nearly five years at Saregama India, where he most recently served as Marketing Manager.
The appointment comes at a time when film studios are increasingly investing in integrated marketing campaigns that blend theatrical promotions, digital engagement, influencer collaborations and audience-driven storytelling. At Maddock Films, Shetty is expected to contribute to campaign strategy and audience outreach for the studio’s growing slate of film projects.
Before joining Maddock, Shetty spent four years and 11 months at Saregama India, rising through the ranks from Assistant Marketing Manager to Deputy Manager Marketing and eventually Marketing Manager. During his tenure, he worked across music marketing, digital campaigns, influencer partnerships, brand activations and audience engagement initiatives.
His career in media marketing began with roles at IN10 Media Network and B4U Television, where he gained experience in digital marketing, social media strategy and promotional campaigns. Earlier, he completed internships at Viacom18 and Zee Entertainment Enterprises, building a foundation in media and entertainment marketing.
Over the years, Shetty has developed expertise across digital strategy, music marketing, influencer outreach, project management and brand-building, reflecting the increasingly cross-platform nature of modern entertainment marketing.
With experience spanning television networks, music labels and now one of India’s leading film production houses, Shetty’s move underscores the growing convergence of content and marketing in an industry where audience attention is becoming as valuable as the content itself.
