MUMBAI: Zee has finalised its strategy for combating the threat of World Cup cricket that is ostensibly looming large over all the mass entertainment channels. The...
NEW DELHI: The Indian government is looking at giving a major fillip to exports of TV software and films from India this year and also get...
NEW DELHI: The last legislative requirement as far as bringing addressability in Indian cable homes has been cleared. President Dr APJ Abdul Kalam yesterday gave his...
NEW DELHI: E-marketing company Virtual Marketing India has revamped Coca-Cola India’s website www.myenjoyzone.com in order to provide richer interactivity and an enhanced brand experience to its...