Campaign Chai: IndianTelevision.com brings communications leaders together to explore ‘The Next Big Idea’

MUMBAI: As the communications ecosystem continues to evolve, the boundaries between PR, digital, influencer marketing, media and brand communication are becoming increasingly fluid. Against this backdrop, IndianTelevision.com is set to bring together senior industry professionals for Campaign Chai, an exclusive leadership gathering focused on the ideas, strategies and shifts shaping the future of communications.

Scheduled for 14th August 2026, the event will centre on the theme “The Next Big Idea – Rethinking PR, Digital & Influence” and will be moderated by Anil Wanvari, Founder & Editor-in-Chief, IndianTelevision.com.

Designed as an interactive forum for industry leaders, Campaign Chai will provide a space for candid conversations among professionals working across public relations, digital marketing, brand communications, influencer marketing, media and corporate communications. The discussion will look beyond surface-level trends to examine how the communications industry is changing and what the next generation of communication strategies could look like.

The communications landscape is being reshaped by rapid digital innovation, artificial intelligence and changing consumer behaviour. At the same time, audiences are increasingly fragmented across platforms, while brands are expected to participate in conversations with greater relevance, speed and authenticity. These shifts are challenging traditional communication models and creating a greater need for integrated approaches to PR, digital and influence.

“The Next Big Idea” will bring together diverse perspectives on this changing landscape, with industry leaders examining emerging strategies, evolving consumer expectations and the role of ideas in creating campaigns that can break through an increasingly crowded media environment.

The event will feature Vishaal Shah, Founder, Moe’s Art; Mausam Shah, Founder, Maars Communicates; and Vikram Kharvi, CEO, Bloomingdale PR. The conversation will also feature Parull Gossain, Film & Entertainment Publicist, bringing the perspective of entertainment publicity and its evolving role in audience engagement and influence.

Representing the agency ecosystem, Tanya Shandilya, Vice President, Kaizzen (West), and Ruchika Vyas, Executive Vice President, Client Servicing & Mumbai Branch Head, Weber Shandwick India, will join the discussion. They will be joined by Sangya Lakhanpal, Associate Director, Pitchfork Partners, and Prashant Golecha, Independent PR Consultant, adding perspectives from across different facets of the communications industry.

The diversity of the participating professionals is expected to bring multiple viewpoints to the conversation, particularly at a time when the traditional distinctions between earned, owned, paid, digital and influencer-led communication are increasingly overlapping.

One of the key areas of discussion will be the changing nature of influence. As brands increasingly look beyond conventional media relations and explore creators, communities, digital platforms and new forms of storytelling, the meaning of influence itself is evolving. The discussion will examine what makes communication meaningful in an environment where audiences have greater choice, attention is fragmented and trends can emerge and disappear rapidly.

The event will also explore the implications of AI and digital innovation for communications professionals. Beyond the technology itself, the larger question is how communicators can use emerging tools while retaining the strategic thinking, creativity, credibility and human connection that remain central to effective communication.

At its core, Campaign Chai is designed to encourage exchange of ideas, candid industry conversations and collaboration. By bringing together professionals from different areas of the communications ecosystem, the event aims to create an environment where established approaches can be questioned, emerging opportunities can be explored and new thinking can take shape.

As PR, digital and influence continue to converge, “The Next Big Idea – Rethinking PR, Digital & Influence” will look at what it takes for brands and communicators to remain relevant when the rules of attention, engagement and influence are constantly changing.

The conversation will unfold at Campaign Chai on 14th August 2026, with Anil Wanvari moderating an evening focused on the ideas that could shape the next chapter of communications.