Commerce, fandom, micro-dramas and AI emerge as new routes to monetise audiences
As viewers move across TV, YouTube and OTT, content needs to earn attention and repeat consumption
The 12-minute cap is gone. Broadcasters can now carry more advertising. That sounds like good news for television. But there is a catch. More inventory does...
Moderated by Anil Wanvari, the exclusive industry gathering will bring together senior voices from PR, digital, influencer marketing and brand communications to examine the future of...
INMA session highlights localisation and community as drivers of audience loyalty
