The Bloomingdale PR CEO on measuring communications through business outcomes, navigating brand backlash, managing creator compliance, preparing for crises and building resilient agency teams.
The definition of PR success is changing
Artificial intelligence may be transforming how communication professionals research, analyse and execute campaigns, but the human ability to make strategic judgements remains difficult to automate.
The communications industry is moving away from the traditional “spray and pray” approach as audiences become more informed, media becomes more selective and brands are forced...
Moderated by Anil Wanvari, the exclusive industry gathering will bring together senior voices from PR, digital, influencer marketing and brand communications to examine the future of...
