Lift Your Protection uses elevator storytelling to make financial preparedness relevant to younger consumers
Oza brings 15 years of experience in brand strategy, digital marketing and reputation management
Separate digital and activation mandates will support its 2030 target of 10 lakh Brand Partners
The sports marketing professional previously worked with RISE Worldwide, handling digital strategy and fan engagement
Six-part campaign follows Manki Bhai and friends from Banaras to Lucknow in search of a pre-owned car