New programme links 5,000 creators with brands, tying influencer content to sales
Partnership will help brands evaluate Snapchat creators beyond follower counts and reach
After four years steering strategy at disney star and jiostar, the executive makes the leap into india's fast-growing digital content business
New integrations expand creator discovery, campaign management and ad measurement
Anand, who co-founded the influencer marketing firm in 2016, will pursue other interests
