77 per cent of online Americans aged 14–44 see creators as mainstream, report finds
Six outlets across Mumbai, Delhi and Bengaluru to offer creator spaces with professional equipment
New programme links 5,000 creators with brands, tying influencer content to sales
Partnership will help brands evaluate Snapchat creators beyond follower counts and reach
After four years steering strategy at disney star and jiostar, the executive makes the leap into india's fast-growing digital content business