Survey of more than 100 brands and marketers signals a shift towards long-term creator partnerships and measurable business outcomes
Partnership lets creators tag Snapdeal products across YouTube videos, Shorts and livestreams
Agency says its 100-creator network generated 30m digital impressions and 13m unique reach
The platform combines live analytics, brand campaigns and payments, starting with YouTube Live
New programme links 5,000 creators with brands, tying influencer content to sales
