Forget glossy brochures and star endorsements; gen Z and regional audiences are relying on niche influencers to pack their bags for the next big trip.
The fragrance start-up's #SayNoToGifts campaign turns a mock ban on generic presents into a festive conversation
Don’t wait for Diwali. Start Your Glow-Up Now’ promotes a 30-day regimen with a festive buy-one-get-one-free offer
Six-part campaign follows Manki Bhai and friends from Banaras to Lucknow in search of a pre-owned car
The marketer with nearly two decades of experience, from Reckitt and Mindshare, will drive creator-led engagement for the brand
