Marketers at Indian Television.com’s Brand Wizards Roundtable say Gen Z has more choices, lower switching barriers and little patience for brands that stop evolving.
From earning loyalty and embracing micro-communities to staying authentic and relevant, marketers at Indian Television.com’s Brand Wizards Roundtable discuss the evolving playbook for engaging Gen Z.
The marketing head of Hunger Inc Hospitality on why brands need to prioritise storytelling, cultural relevance and meaningful consumer connections over chasing every trend or marketing...
