A new ICC Women’s T20 World Cup campaign aims to turn admiration into fandom
Royal Challengers Bengaluru's viewership numbers were as dominant as their cricket, smashing record after record on JioHotstar
Former Disney+ Hotstar, Lionsgate and Parle Agro executive steps into expanded role
Media professional’s rise caps nearly nine years across HBO, Times and JioHotstar
Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences