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The platform launches intent-driven advertising with Instamart, aiming to turn cricket fans into customers
Connected TV strategy embeds brand in match moments and milestones.
Short-format boom grows, 71 per cent users rely on UPI autopay.
Hit shows and global franchises arrive as platform sharpens streaming edge
The streaming giant ditches the scroll for a "conversational" AI that understands moods, cricket and Hinglish
