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Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences
JioHotstar feed blends cricket banter, comedy and live playoff action.
Improving performance at Reliance-backed JV eases drag on Disney earnings
Blockbuster leaves cinemas behind as streaming debut promises a deeper, unseen experience
Anil Wanvari maps India’s streaming boom, AI shift and creator-led content wave
