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Ecom leads CTV with 39 per cent, 30 plus shared categories, distinct advertiser mix.
Integrated push spans 251 cities, 28 plus states, 13 million reach, 200 million impressions.
India's biggest conglomerate posts record revenues of $124 billion, even as a Middle East energy shock rattles its oil refining business in the final quarter
E-commerce leads CTV with 35 per cent share; Google tops linear TV
The platform launches intent-driven advertising with Instamart, aiming to turn cricket fans into customers
