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Digital reach hit 163 million, beating the 2024 final; up 56 per cent year on year
Voice and text AI lets viewers explore shows, sports and more naturally
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
Reality format outmuscles cricket and premium dramas to become JioHotstar’s most-watched show
14.7 bn minutes consumed as India win sparks 81 per cent digital surge.
