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Integrated push spans 251 cities, 28 plus states, 13 million reach, 200 million impressions.
India's biggest conglomerate posts record revenues of $124 billion, even as a Middle East energy shock rattles its oil refining business in the final quarter
E-commerce leads CTV with 35 per cent share; Google tops linear TV
The platform launches intent-driven advertising with Instamart, aiming to turn cricket fans into customers
Connected TV strategy embeds brand in match moments and milestones.
