The streaming giant ditches the scroll for a "conversational" AI that understands moods, cricket and Hinglish
The streaming giant goes short with vertical micro-dramas timed to ride the IPL's massive reach
Sanya Malhotra hosts quiz series blending fun, learning and prizes
From Wankhede thrillers to Super Over drama, Kohli and Rohit reignite rivalry ahead
Short-form push targets 300M users as content meets commerce in new format