Bethlehem Kudumba Unit logs biggest day-one watch-time for a film on JioHotstar

MUMBAI: One film, five languages, one record. Bethlehem Kudumba Unit has clocked the highest watch-time for a movie on its first day on JioHotstar, setting a new benchmark for film launches on the platform. The blockbuster, starring Nivin Pauly and Mamitha Baiju, premiered on 2nd October 2026 in Malayalam, Tamil, Telugu, Kannada and Hindi, and has drawn strong audience engagement across languages following its theatrical release.

Krishnan Kutty, head, entertainment business, south cluster, JioStar, said: “The response to Bethlehem Kudumba Unit is a great example of how a strong story can travel seamlessly across languages and markets. Its day one performance on JioHotstar reflects the growing appetite for South Indian stories among audiences across the country. The strong response from both viewers and brands further demonstrates the opportunity that compelling regional content can create at scale.”

Pauly, an Indian actor, said the record is a joy to see. “As an actor, there’s no greater joy than seeing your film connect with audiences. The love Bethlehem Kudumba Unit has received on JioHotstar has been truly overwhelming. What makes it even more special is how the film has travelled beyond Malayalam, finding love and acceptance across languages, regions and cultures. It’s a beautiful reminder that good stories have no boundaries. My heartfelt thanks to everyone who has watched, embraced and celebrated our film. This love means the world to us!”

Advertisers have noticed too. The film has attracted more than 30 brand partners across different states. Sathya Agencies has come on board as co-powered by partner, while Jos Alukkas and MyG have joined as special partners, reflecting strong advertiser interest around the film and its multi-language audience footprint.

Directed by Girish A.D., Bethlehem Kudumba Unit stars Pauly and Mamitha Baiju. The romantic comedy-drama follows Justin, a bachelor whose routine changes when Ashley and her family move in next door.

Bethlehem Kudumba Unit is now streaming exclusively on JioHotstar in Malayalam, Tamil, Telugu, Kannada and Hindi.