MAM
Virtual Marketing revamps Coca Cola website myenjoyzone
NEW DELHI: E-marketing company Virtual Marketing India has revamped Coca-Cola India’s website www.myenjoyzone.com in order to provide richer interactivity and an enhanced brand experience to its consumers. The re-launched version has been introduced today.
Coca-Cola India will propagate the new version through a tie-up with forthcoming film (starring Abhishek Bachchan-Aishwarya Rai) Kuch Na Kaho. As per the initiative, participation in the contest would only be possible through www.myenjoyzone.com. The winner of the contest is entitled to get a `dream date’ with actress in the movie – Aishwarya Rai.
On the re-launched version, Virtual Marketing creative director Carlton D’Silva says: “We have created a virtual online city, in which a surfer can walk into various buildings. For instance, one can enter into cineplex, buy merchandise of the brand or relax at Coke lounge where one can chat or leave message in message boards. Similarly, there is a cricket stadium and a music store. So properties which the Coke community can relate to have been presented in an innovative manner.”
Launched in March 2002, the content comprises music, promos, movies and cricket and myenjoyzone basically used these key brand activation areas for consumer interactivity. “But this initiative is going to be a concerted effort towards enriching the experience of being online. The experience of logging in would be totally differentiated through virtual walking experience complemented by features.”
“The earlier portal was basically HTML-based. But the new site predominantly is going to be flash-based. It will act as one-stop integrated marketing solution merging all the elements of the virtual community with real-world promotions and nationwide campaigns,” adds D’Silva.
The research conducted in order to shape the website as per the liking of its target audience led to origination of several features – which weren’t part of the website earlier.
“For instance, the research revealed that there was need to put up information on Coke brand. So we have interested facts about the brand such as the original colour of Santa Claus was green but it was Coke which resulted in the change to red and white colour,” says D’Silva.
MAM
Raghu Rai passes away at 83, leaves behind iconic legacy
Padma Shri-winning photographer documented history across 5 decades.
MUMBAI: The lens may have stilled, but the stories it captured will never fade. Raghu Rai, one of India’s most celebrated photojournalists, passed away on April 26, 2026, at the age of 83. He breathed his last at a private hospital in New Delhi after battling cancer and age-related health issues.
His son, Nitin Rai, revealed that Rai had been diagnosed with prostate cancer two years ago, which later spread to the stomach and, more recently, the brain. Despite multiple rounds of treatment, his health had declined in recent months.
Born in 1942 in Jhang, Punjab (now in Pakistan), Rai entered photography in his early twenties, inspired by his elder brother, photographer S. Paul. Beginning his career in the mid-1960s, he went on to build a body of work that spanned more than five decades, contributing to global publications such as Time, Life, GEO, Le Figaro, The New York Times, Vogue, GQ and Marie Claire.
His global recognition took a decisive leap in 1977 when legendary French photographer Henri Cartier-Bresson nominated him to join Magnum Photos, placing him among the world’s most respected visual storytellers.
Rai’s lens chronicled both power and poignancy. He photographed towering figures such as Indira Gandhi, Dalai Lama, Bal Thackeray, Satyajit Ray and Mother Teresa, while also documenting defining moments like the Bhopal gas tragedy later captured in his book Exposure: A Corporate Crime.
Over the years, he published more than 18 books, building an archive that blended journalism with artistry. His contributions were recognised early when he was awarded the Padma Shri in 1972 for his coverage of the Bangladesh War and refugee crisis. In 1992, he was named “Photographer of the Year” in the United States for his work in National Geographic, and in 2009, he was honoured with the Officier des Arts et des Lettres by the French government.
Rai is survived by his wife Gurmeet, son Nitin, and daughters Lagan, Avani and Purvai. His last rites will be held at Lodhi Cremation Ground in New Delhi at 4 pm on Sunday.
With his passing, Indian photojournalism loses not just a pioneer, but a patient observer of history, one frame at a time.
