Dhurandhar The Revenge draws 50 million viewers in record JioHotstar debut

MUMBAI: Revenge, it seems, is best streamed. Dhurandhar The Revenge has delivered the biggest digital launch in JioHotstar’s history, attracting 50 million viewers within its opening weekend and turning its streaming debut into a nationwide entertainment event.

The blockbuster’s performance significantly expanded its audience beyond cinemas, with the film reaching nearly five times the audience it attracted during its theatrical opening weekend. Streaming in Hindi, Tamil, Telugu, Malayalam and Kannada, the title found viewers across metros and smaller towns alike, underlining the growing appetite for multilingual Indian content on streaming platforms.

One of the standout trends from the launch was the dominance of large-screen viewing. Around 60 per cent of the film’s total watch-time came through Connected TV devices, highlighting the increasing preference among Indian households for shared viewing experiences on television screens rather than mobile devices.

The film’s success also reinforced the growing role of streaming platforms in creating event-style entertainment moments. Alongside the movie itself, viewers were offered access to a special RAW & Undekha edition featuring exclusive content, as well as a 30-minute pre-show packed with behind-the-scenes footage, cast interactions and untold stories from the production.

Commenting on the performance, JioStar head, Hindi and English entertainment business (streaming, TV and studios) Alok Jain said the response had been extraordinary. He noted that reaching 50 million viewers within the opening weekend demonstrated JioHotstar’s ability to connect blockbuster content with audiences at scale. He added that the 60 per cent contribution from Connected TVs reflected how premium entertainment is increasingly becoming a shared household experience, while the success of the RAW & Undekha format highlighted the growing demand for immersive, event-led streaming experiences.

The latest achievement builds on the momentum created by the franchise’s first instalment, Dhurandhar, which recorded more than 32 million video views within three days of its title launch on JioHotstar. Together, the two films have emerged as some of the platform’s biggest success stories, helping create large-scale cultural moments that extend well beyond theatrical releases.

Advertisers were equally enthusiastic about the film’s digital premiere. The launch attracted more than 50 brand associations and 13 marquee sponsors, reflecting strong confidence in the platform’s ability to deliver scale and engagement.

Among the key sponsors were Pidilite Industries through Fevicol, Samsung with the S26 range, and Vishnu Packaging through Vimal as Co-Powered By sponsors. Special partners included PepsiCo brand Sting, LG Electronics, Opella brand Dulcoflex, Hero MotoCorp and BKT. Associate partners included HDFC Bank, Association of Mutual Funds in India, Reliance Digital, Swiggy and Align Technology.

Now streaming in five languages, Dhurandhar The Revenge has not only delivered a record-breaking launch but also highlighted a larger shift in viewing habits. As audiences increasingly gather around connected televisions for premium releases, blockbuster films are becoming appointment viewing once again, only this time from the comfort of the living room.