Q1 PAT climbs 29 per cent to Rs 1,454 crore as volumes reach 16.77 lakh
New chief business officer to drive premium portfolio, retail expansion and rider engagement
Print campaign blends storytelling with scooter features to capture readers' attention
TVS, Hero and Bajaj boost marketing outlay amid premium push and sales growth
Six-year McCann stint culminates in top creative role after two decades of award-winning campaigns
