Rajkumar Hirani's OTT debut delivers platform's biggest scripted opening, trends in six languages
Connected TVs drive 60% of watch-time as blockbuster expands reach fivefold
Attention hasn't shrunk — it has multiplied. As consumers move fluidly across screens, the industry is rethinking the way content reaches, resonates with, and retains audiences
Prasenjeet Yadav’s Similipal shot puts India’s wild heart on the global conservation map
He addressed the current challenges that the industry grapples with.
