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Mumbai: The kickoff of the fall TV season in the US and the return of football provided audiences with an abundance of new content in September,...
Mumbai: With the arrival of the holiday season, the Indian Performing Rights Society (IPRS) has launched a campaign titled “#ImagineLifeWithoutMusic.” IPRS said that it is India’s...
Mumbai: In June, streaming captured 33.7 per cent of total television consumption in the US, according to The Gauge, which is Nielsen’s monthly total TV and...
Mumbai: The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy. She will be spearheading impactful, strategic...
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
