Streaming hits 46 per cent of TV share as kids, Ginny & Georgia drive the binge boom.
New multi-year deal taps into 24 million Smart TVs to track what viewers really watch.
Nielsen's March 2025 Gauge reveals streaming's increasing dominance, a boost for cable from sports
It’s almost like they are re-inventing it
The duo will deliver advanced analytics solutions ahead of the Tata Indian Premier League 2025
