Mumbai: The Indian division of global media agency network, OMD has appointed Charul Tomar as its new head of strategy. She will be spearheading impactful, strategic...
Mumbai: The digital dominance in marketing dollars notwithstanding, with continued digital fragmentation, marketers report data accuracy, measurement, and ROI as paramount concerns. While 69 per cent...
Mumbai: A nearly 20 per cent increase in unique programme titles over the past three years has almost half of the American audiences (46 per cent)...
Mumbai: Google-owned YouTube has announced that popular television shows and films from major studios will be available in the US for free, with ads, using smart...
Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing...
