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Leadership move strengthens Hansa Research’s push into analytics-led consumer intelligence and strategic consulting
Nielsen data shows rising fan interest, strong social engagement and second-screen habits
Mobile-first usage dominates as video, social drive deeper engagement.
India rewrites its TV ratings rules. The cure has some of the same problems as the disease.
JioStar's T20 World Cup data shows cross-screen duplication below 10 per cent, setting the stage for a blockbuster IPL
