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MUMBAI: In a landmark moment for the advertising industry, JioStar, in partnership with Nielsen, has unveiled a first-of-its-kind cross-screen measurement studyanalysing how audiences engaged with Tata...
MUMBAI: When it comes to audience measurement, India might finally be ready to stop playing hide and seek. At the 9th edition of Vidnet 2025, Hemant Kewalya,...
MUMBAI: Nielsen is giving TV viewership a fresh scoreboard with the launch of its revamped weekly ranking reports, now supercharged by Big Data plus Panel measurement....
MUMBAI: When it comes to podcasts, location isn’t just about where you hit play, it’s about where the ads land. In a move set to fine-tune...
MUMBAI: When brands can’t measure right, they can’t spend smart. That was the blunt message from Nielsen at the third India Brand Summit 2025, organised by...
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