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NEW YORK: Paramount and Netflix have delivered knockout performances in November’s streaming battle, each posting double-digit growth that has reshuffled the media distributor rankings and left...
NEW YORK: Nielsen has plugged its prized audience segments into Amazon’s advertising machine, firing up a fresh race for precision targeting across one of the world’s...
MUMBAI: JioStar has appointed Jaideep Singh Juneja as vice president for strategy, insights and marketing, a move that signals the network’s bid to sharpen its game...
MUMBAI: In a landmark moment for the advertising industry, JioStar, in partnership with Nielsen, has unveiled a first-of-its-kind cross-screen measurement studyanalysing how audiences engaged with Tata...
MUMBAI: When it comes to audience measurement, India might finally be ready to stop playing hide and seek. At the 9th edition of Vidnet 2025, Hemant Kewalya,...
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