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MUMBAI: Nielsen is giving TV viewership a fresh scoreboard with the launch of its revamped weekly ranking reports, now supercharged by Big Data plus Panel measurement....
MUMBAI: When it comes to podcasts, location isn’t just about where you hit play, it’s about where the ads land. In a move set to fine-tune...
MUMBAI: When brands can’t measure right, they can’t spend smart. That was the blunt message from Nielsen at the third India Brand Summit 2025, organised by...
MUMBAI: Truecaller has tapped Athul Prabhu as product director for its advertising arm, a move aimed at supercharging the company’s biggest growth engine. Prabhu, an ad-tech...
MUMBAI: Free ad-supported television (Fast) is enjoying a blistering run. The number of Fast channels worldwide has climbed nearly 14 per cent since the start of...
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