News Broadcasting
AajTak leads Hindi News Coverage with 50% Reach on Election Results Day – Nielsen Mobile Panel
Mumbai: Aaj Tak has taken top position as news provider for Hindi viewers, achieving an extraordinary milestone during the coverage of the Lok Sabha Election Results on June 4th.*
Aaj Tak was accessed by 50% of the Hindi news-accessing audience across brand properties on YouTube, websites, and app platforms.**
This remarkable achievement underscores Aaj Tak’s continued dominance in the Hindi news segment. The channel’s commitment to delivering accurate, timely, and engaging news content has resonated strongly with its audience, ensuring that Aaj Tak remains the preferred news source for millions.
Aaj Tak’s innovative approach to digital news dissemination has further cemented its reputation as the leading news channel in India, showcasing its ability to adapt and thrive in a rapidly evolving multi platform media landscape.
*Source: Nielsen Mobile Panel
**Source: Nielsen’s data (unweighted),
Hindi news viewers across Youtube, website and app platforms are a subset of this panel, who accessed respective brand properties across YouTube, website, and app platforms on 4th June (Counting Day).
About Nielsen’s Passive Audience measurement panel
Nielsen Mobile Passive Audience Measurement Panel data is spread across 15 to 45-year-olds, NCCS ABC demographic in towns with populations over 1 lakh, amongst android users.
