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All posts tagged "Nielsen"

iWorld2 months ago

Nearly 90 per cent of sports fans use a second screen while watching live matches

Google says most viewers watch matches on TV but engage with sports on their phones
eNews2 months ago

Barc India, Nielsen launch Barc | Nielsen One Ads, a unified cross-media ad measurement tool

JioHotstar to deploy cross-screen measurement during T20 World Cup 2026
Brands2 months ago

Nestlé India names Prateek Tripathi head of IS/IT and business excellence

Analytics veteran brings over two decades of data and governance expertise
eNews3 months ago

Gracenote renews Google partnership to power AI discovery

Multi-year deal brings trusted entertainment data to Google’s AI experiences
MAM3 months ago

Nielsen launches co-viewing pilot to sharpen TV measurement

Super Bowl pilot to refine how shared TV audiences are counted

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