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From AI-driven storytelling to real-time graphics and cloud production, broadcasters gear up to turn 700 million viewers into active participants
Streaming giant plans free, ad-supported bite-sized stories during IPL to engage mobile-first audiences
Gulf tensions rattle marketers as oil spikes, airspace shuts and brands pause
Former Rajasthan Royals and Disney Star communications leader to steer JioStar’s brand narrative and media relations
Study maps a Rs 45–50 crore annual upside from digital fan ecosystems
