Brands
The Baker’s Dozen teams up with RCB as official bakery partner
Snacks meet cricket fever with themed packs and collectible player stickers
MUMBAI: The Baker’s Dozen has partnered with Royal Challengers Bengaluru as its official bakery and snacking partner for the 2026 season, tapping into India’s ever-growing cricket frenzy.
The collaboration will bring match-day excitement into homes through RCB-themed packaging across the brand’s product range, featuring popular players from the squad. Fans can also look forward to limited-edition collectible stickers tucked inside the company’s Protein Chips, spotlighting stars such as Virat Kohli, Rajat Patidar, Krunal Pandya, Josh Hazlewood and Bhuvneshwar Kumar.
The sticker series will roll out in three tiers: Black, Silver and Gold, each carrying points that can be collected for rewards. It is a clear nod to India’s love for both cricket and collectibles, blending fandom with a dash of friendly competition.
The move comes at a time when cricket continues to dominate the cultural conversation, especially during the Indian Premier League season. With RCB enjoying a strong fan following, the partnership places The Baker’s Dozen right at the centre of match-day rituals, where snacks are as essential as the scoreboard.
TBD co-founder and head chef Aditi Handa said, “After RCB’s inspiring win last season, we are delighted to be a part of their journey forward. It is no secret that cricket-watching and snacking go hand in hand. We want fans to enjoy the excitement on the field along with a guilt-free snacking experience through our range, from cookies and cakes to protein chips and crackers.”
TBD co-founder Sneh Jain said, “With millions tuning in and stadiums packed with passionate fans, this partnership places The Baker’s Dozen at the heart of India’s cricket craze. It gives us an opportunity to connect deeply with RCB’s fanbase through limited-edition collectibles. As a cricket fan myself, this is a particularly exciting collaboration.”
By blending sport, snacking and a touch of nostalgia, the partnership looks set to turn everyday treats into match-day memorabilia, giving fans one more reason to cheer along.
