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The streaming giant goes short with vertical micro-dramas timed to ride the IPL's massive reach
Fewer categories and advertisers as tech and FMCG brands reshape IPL ad mix
From Wankhede thrillers to Super Over drama, Kohli and Rohit reignite rivalry ahead
TVC celebrates everyday milestones, targeting youth and families nationwide
New push reframes supporters as family, blending storytelling with on-ground action
